Marvel Offers Retailers Chance to Swap Unsold ‘Blackest Night’ Ring Comics for a Rare Siege #3 Variant


Marvel have just sent out a really strange, and quite hilarious, press release to retailers. It would seem that Marvel is offering retailers the opportunity to pick up copies of the extremely rare Siege #3 Deadpool Variant, but the way in which they can earn this special comic is quite unconventional.

Marvel are encouraging retailers to send in the stripped covers of their unsold copies of comic that were included in DC’s Blackest Night ring tie-in campaign. For every 50 covers they send back. they will receive one free copy of the Siege #3 variant!

Why is Marvel doing this, you ask? Well, a couple of months ago, these Blackest Night tie-in comics were part of a promotion were DC included a “free” corps ring with every issue sold. The titles sold incredibly well at the distributor level, and all ranked in the top 20 comics sold in that month. However, as I discovered (see here), the primary reason for these high sales, was because DC made retailers order ridiculously high number of each title, in order to qualify to receive the bags of promotional rings. This resulted in many retailers been stuck with dozens of copies of comics, like R.E.B.E.L.S #10, which of course,  they couldn’t sell!

This move by Marvel is a rather ballsy way of them pointing out the fact that DC’s ring promotion didn’t go quite as well as it would seem from the sales charts. On the otehr hand, it’s also a nice way for them to take all these unsellable comics off retailers hands, and give them something back in return.


In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!

Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant.  The 50 stripped covers can be any combination of the comics listed below and all submissions need to be received at the Marvel office at the address below by Tuesday 2/16/2010. Also included with the stripped covers must be your store contact information including Diamond Account # and email address.

Stripped Covers To Be Sent:

Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Outsiders #24.
R.E.B.E.L.S #10

Address To Send Submission:

James Nausedas
Marvel Entertainment, LLC
417 Fifth Avenue, 10th Floor
New York, NY 10016

Information To Be Included With Submission:

Store Name
Store Address
Contact Person
Email Address
Phone Number
Diamond Account #
List of stripped covers being returned and their quantities

All the directions above must be adhered to in order to receive the free Siege #3 Deadpool Variants and the submissions must be received by Tuesday 2/16/2010 in order to qualify.

Please note that this is not a Diamond-affiliated promotion and Diamond should not be contacted. Retailers will be contacted via email once Marvel receives the submissions.  Retailer with further questions should contact [email protected].

Related posts:

  1. The Blackest Night Ring Campaign - a Sales Success for DC, but a Disappointment for Retailers and Fans
  2. Marvel Has No Plans to Reprint Siege #1
  3. Marvel Releases a Siege: The Cabal Teaser Image, Titled “Who Is Norman Osborn’s Secret Weapon In Siege?”
  4. Watch Marvel’s Siege Video Trailer Now!
  5. Siege #1 Sells Out and Returns with Siege #1 Director’s Cut


2 Responses to “Marvel Offers Retailers Chance to Swap Unsold ‘Blackest Night’ Ring Comics for a Rare Siege #3 Variant”


Check out what others are saying about this post...
  1. [...] Yesterday, Marvel sent out a press release, in which they offered retailers the chance to trade in their unsold copies of DC Comics titles that were part of their ‘Blackest Night’ Ring campaign. In exchange for sending their unsold comics to Marvel, they would be given the chance to receive a ‘rare’ variant cover of Siege #3. To find out more about this offer, click here. [...]

  2. [...] DC Comics has announced that they will be offering retailers and fans the chance to take part in another promotional ring campaign. I assume everyone is now familiar with the ring campaign that DC launched back in November, where fans could get the power rings of the various lantern corps with select Blackest Night tie-in issues. I also assume everyone is familiar with the controversy surrounding Marvel’s offer to retailers to trade in unsold copies of these issues. If not, read here! [...]

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