The Blackest Night Ring Campaign - a Sales Success for DC, but a Disappointment for Retailers and Fans

Earlier this week, Diamond Distribution released their sales charts for the Top 300 comic of November 2009.
November was the month in which DC ran their Blackest Night ‘free ring’ marketing campaign. The idea being that seven titles were released that month, and with each title, readers would receive a high-quality plastic ‘lantern corps’ ring. Each [...]